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a Product Designer

& a Strategist

Hey I am Deepabali! I have 7+ years of experience specialising in product design. I strategise ideas for businesses and focus on growth and visual experience of their users.

Currently based in Frankfurt am Main.

Recent Work

Selected work from 2021-2023

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Redesigning Ed-Tech platform

The Byju's Aakash app is a freemium app for NEET & JEE exams that presents the chapter concepts in concise & compartmentalised videos, providing users with a solid foundation for understanding.

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Redesigning a game to improve user experience

As the sole UX designer, my primary responsibility was to collaborate with the development team and align the game with the product vision, ensuring a seamless user experience and maximise completion rate.

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Scribbr: Designing a subscription-based fintech platform

The main focus of this project was to understand the innovators' vision and design the features to provide a gamified experience. I led the UX analysis, ideation and construction of information architecture. I designed some key features of the app explained in this case study

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